THE CHALLENGE
AccuVein is a global leader in medical imaging solutions. Their AV500 is a new class 1 device, the latest in vein visualization, that displays veins using bright green projection. AccuVein wanted to replace all of the video demos on their website with new demos showcasing their latest version of the device.

THE SOLUTION
Ironbound worked with AccuVein to identify a group of actors who both fit the demographic of their product’s use and who had veins that would show up on camera. After casting, Ironbound set up a single shoot day that could accommodate filming demos with all of the actors, a spokeswoman, and product shots for b-roll.